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But we are proud to say that Stephen Proffitt contributed 55 entries already.
Amazon is just revolutionizing retail, any other adjective or any other verb would suffice. They are changing the way every retailer on the planet is thinking about retailing, and if they aren’t, they should be thinking about it differently because of Amazon, even Big Box retailers have had to change the way they do business […]
When Retail Giants Come To Town What do you do as a small, independent retailer when a major food chain, big-box store or national franchise becomes a direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big box outfit decides they’re going to build […]
Once upon a time we all lived in small towns, or at least tight knit communities and neighborhoods. If you needed your hair cut you’d go to Kelly’s Barber Shop, you bought your sandwiches from Sub Shop #10, and the pharmacy on the corner didn’t belong to Walgreens. Businesses didn’t have to market, network, advertise, […]
Why Should You Hire a Professional Web Design Agency? In recent posts we went over the problems with small business websites and things to do before you hire a web developer. Many of the problems we outlined in these posts came from not hiring a professional web design agency to handle your project in the […]
If you clicked on this link, it’s very likely you are… A new business in need of “web presence” (not to be confused with a website) An existing business with outdated, “I hate mobile” website coding. Have an OK website, but need an increase in “Web Presence” to get a leg up on competitors. The […]
Many designers are hopping on the SEO Video trend in 2017 and their clients take their word as the gospel truth and put all their marketing dollars into that basket without considering what the real effects are of ignoring other key items and options they should be taking advantage of. Video has it’s place in […]
Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be successful, you must cater your marketing toward your target customer audience and reach them appropriately. Small town market demographics The first thing to do is to figure out how to […]
We are 5 months into a new year with new opportunities to grow and renew. But it’s also a time to look at expenses and re-evaluate where we’re spending our resources of time and money. Among the decisions that many local area business owners will face this year is whether to join or renew their […]
Any opportunity you have to increase your company’s visibility is valuable. Social media takes this basic marketing concept and expands it, increasing visibility exponentially in an era when the internet has become a primary source for information.